2025 Winner

Molson Coors has partnered with the NHL for decades, with its logo traditionally placed at the bottom of men’s jerseys. But when it became a sponsor of the PWHL, that same placement often meant player names were obscured by ponytails. “See My Name” flipped the script. Molson swapped its logo placement and sacrificed visibility so that players’ names could appear clearly at the bottom of the jersey. Ahead of the jerseys’ debut on International Women’s Day, Molson launched a high impact online video (OLV) to build anticipation. The campaign generated over 2.9 billion impressions, making it the most shared campaign in Molson’s history.

Credits

CCO: Aaron Starkman, Mike Dubrick
CSO: Sean McDonald
ECD: Xavier Blais
Group Creative Directors: Robbie Percy, Caroline Friesen
AD / Writer: Rachel LeBlanc, Ryan Cookish
Strategy: Crystal Sales, Clément Martin
Producer: Shannon Farrell, Narine Artinian
Account Services: Shar Khursigara, Jia Cau, Samantha Fabro
Traductrice: Eugénie Lalonde
Head of Brand Narrative: Meredith Montgomery
PR Group Account Director: Matt Milne
PR Account Director: Sara Lemmermeyer
PR Specialist: Kaitlyn Vian, Tara Lush-Benson
PR Coordinator: Sara Zivkovic
PR Influencer Relations: Citizen Relations
Senior Account Director: Jonathan Siemens
Directrice de comptes: Audrey Ann Laurin
Senior Account Manager: Jake Pare
Account Manager: Kristen Strong-Hillier
Production Company: Suneeva
Director / Photographer: Jason Van Bruggen
DoP: Jason Van Bruggen, Matt Bujok
EP: Geoff Cornish
Line Producer: Dolores Salken
Editing: Saints Editorial
Editor: Julie Simmons
Assistant Editors: Justin Arklay, Phoebe Lorimer
Executive Producer: Mackenzie Goodwin
Online: Darling Colour & VFX
Colourist: Kassi Bellamy
Flame Artist: Alexa Salsberg
Executive Producer: Kristen Van Fleet
Audio House / Sound Design & Mix: OSO
Executive Producer: Hannah Graham
Creative Directors: Harry Knazan
Media: Wavemaker
Client Business Director: Mitchell Bird
Associate Media Director: Devon Stephens
Senior Planner: Nick Fogarty
Assistant Planner: Farnaz Mohammadi
Assistant Planner: Jaxx Chomniak
Client:
Chief Marketing Officer: Sofia Colucci
Vice President, Marketing: Leslie Malcolm
Brand Director: Kara Fitzpatrick
Senior Brand Manager: Maddie Gillmeister
Brand Manager: Carlie Lorentz
Partnerships Manager: Brit Guthrie
Partnerships Manager: Marlie McLaughlin
Director of Brand PR: Maya McDonald
Brand PR Manager: Tiffany Luong
APR Brand Executive Producer: Lori Estabrooks