2025 Winner

“The HumanKind Study 2024” surveyed more than 4,000 Canadians to uncover what was keeping people up at night – and to show clients the agency’s deep understanding of consumer behaviour. The 72-page report, along with the launch event and supporting collateral, prioritized clarity and impact through strong data visuals, bold typography and simple, flat illustrations. Leo conducted more than 10 client workshops to apply the study’s insights and uncover brand-specific opportunities. The campaign resulted in more than 650 report downloads and contributed to a 75% win rate in new pitches, representing over $10 million in new revenue.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Managing Director, Account Management: Natasha Dagenais
Chief Creative Officer: Steve Persico
SVP, Group Strategy Director: Ryan Roberts
Senior Strategist: Sarah Carpentier
Design Director: Marcelo Hong
Senior Designer: Jason Vandenberg
Group Creative Director/Copywriter: Matt Williamson
VP, Group Director: Kim Le
Account Director: Samantha Hume
Integrated Project Manager: Charlene Leong
Production Designer: Anna Harju
VP, Development and Communications: Richard Newman
VP, Print and Post-Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
Senior Graphic Artist: Graham Bowman
Graphic Artist/Retoucher: Robin Osmond
PR/Senior Account Manager: Sophie Prefol
Proofreader: Anna Vera