2025 Winner

MeritBest in Direct

Taco Bell
"Late Night Receipts"
Courage

Credits

Taco Bell
Devon Lawrence: Director, Marketing
Dana Falk: Analyst, Marketing

Agency
Courage Inc
Dhaval Bhatt: Founder + CCO
Joel Holtby: Founder + CCO
Tom Kenny: Partner + CSO
Niki Sahni: Partner + President
Rami Dudin: Group Strategy Director
Raul Garcia: Executive Creative Director
Kyla Galloway: Associate Creative Director
Tommy Yong: Associate Creative Director
Gira Moin: Art Director
Saloni Wadehra: Group Account Director
Sonam Sood: Account Director
Emily Broad: Account Supervisor
Darita Odobo: Account Executive
Oliver O’Brien: Senior Social Media Manager
Clair Galea: Executive Producer
Raquel Mullen: Sr. Integrated Producer
Katie Fowler: Producer
Dan Rankin: Producer

Production
Cinematographer/DOP: Julian Peter

Offline Editorial
Courage Inc.
Editor: Marcus Barrie

Transfer
Fort York VFX
Senior Colourist : Jason Zukowski
Colour Assistant : Jose Torres
Post EP : Pallavi Joshi-Firby


Audio
Eggplant
Audio Director: Jamie Pennock
Sound Design and Mix: Ben Spiller
Executive Producer: Nicola Treadgold
Producer: Nicole Nadeau

Media
WaveMaker
Shakira Moore: Associate Director, Media
Alina Udod: Media Planner