2025 Winner

Skip’s “Shoulda Skipped It” campaign was part of its “Skip to the Good Part” brand platform, reminding people that it’s often the small, daily frustrations that chip away at our happiness. The 90-second spot starred beloved Mad Men actor Jon Hamm, humorously portraying common hassles and encouraging Canadians to “Skip it.” The spot featured a series of funny vignettes, each rooted in common relatable occasions that we all wish we could skip. From being stuck in traffic to having an awkward run-in while buying condoms at the pharmacy, the spots showcased all the things Skip delivers – groceries, personal items, restaurant meals and more.

Credits

Agency: Courage Inc
Dhaval Bhatt: Founder + CCO
Joel Holtby: Founder + CCO
Tom Kenny: Partner + CSO
Niki Sahni: Partner + President
Rami Dudin: Strategy Director
Sammy Lo: Art Director
Emma Lorenzi: Writer
Saloni Wadehra: Group Account Director
Emily Broad: Account Supervisor
Jordan McConnell: Account Executive
Clair Galea: Executive Producer + Head of Production
Adriana Laborde: Senior Producer

Client
Rachel MacAdam: Vice President, Marketing
Phil Sylver: Head of Creative, Brand & Content
Bethany Skelton: Associate Director, Brand Promotions & Sponsorships
Melanie Fatouros-Richardson: Vice President, Communications and Government Relations
Ada So: Project Manager

Production
O Positive/Someplace Nice
David Shane - Director
Marc Grill/Estelle Weir – Executive Producer
Ralph Laucella - Executive Producer
Ken Licata - Executive Producer
Devon Clark - Head of Production
Tanya Stephens - Line Producer
Polly Morgan - Director of Photography
Lauren Reese - Production Manager
Cristie Ayers - Production Coordinator
Rick Lange- 1st AD
Christopher Culliton - Gaffer
Manny Duran - Key Grip
Tessa Posnansky - Production Designer
Brent Gaffan - Locations Manager
Tai Weinman - Script Supervisor
Hanna Collins – Sound Mixer
Melissa DesRosiers - Stylist
Ashley Scott – Key Makeup

NYC Casting: Beth Melsky Casting
Beth Melsky - Casting Director

LA Casting: RMB Casting
Ryan Bernstein – Casting Director

EDITORIAL: Arcade Edit
Executive Producer: Crissy DeSimone
Producer: Wendy Umanzor
Editor: Geoff Hounsel
Assistant Editor: Fernando Raigoza

Colour/VFX/Online: ALTER EGO
Colourist: Eric Whipp
Colour Assistant: Ben Otten
Lead VFX Artist: Darren Achim
VFX Artist: Saba Zahir
VFX Assistant: Veri Whitaker
Motion Designer: Geneva Hines
Senior Producer: Andrew Tavares
Executive Producer: Hilda Pereira

SOUND: EGGPLANT
Music Director: Adam Damelin & Jamie Pennock
Composer: Nick Grimshaw
Sound Designer: Benjamin Spill