2025 Winner
Best of Show
GoldBillboard Single
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SilverReal-Time Reaction
Skyscanner
"Trollboards"
Courage
"Trollboards"
Courage
Skyscanner is one of Europe’s biggest flight websites, though still relatively unknown in North America. “Trollboards” tapped into the NBA Playoffs and a travel-related piece of NBA culture to connect with North American basketball fans. “1, 2, 3…Cancun” is a common phrase used to signal the end of a team’s season.
For Round 1 of the NBA Playoffs, featuring the Dallas Mavericks and the Los Angeles Clippers, a 100-foot billboard outside Crypto.com Arena read: “Dallas to Cancun. For great flights to Cancun, visit Skyscanner.” Over the course of the campaign, Skyscanner welcomed Dallas “to Cancun” when the team was eliminated and “Boston to The White House” when the Celtics won the championship.
In the first 24 hours, the stunt generated over one billion media impressions and more than 3.5 million impressions on X, making it Skyscanner’s most successful ad. That same week, Skyscanner saw an 8% lift in travel searches in the U.S.
For Round 1 of the NBA Playoffs, featuring the Dallas Mavericks and the Los Angeles Clippers, a 100-foot billboard outside Crypto.com Arena read: “Dallas to Cancun. For great flights to Cancun, visit Skyscanner.” Over the course of the campaign, Skyscanner welcomed Dallas “to Cancun” when the team was eliminated and “Boston to The White House” when the Celtics won the championship.
In the first 24 hours, the stunt generated over one billion media impressions and more than 3.5 million impressions on X, making it Skyscanner’s most successful ad. That same week, Skyscanner saw an 8% lift in travel searches in the U.S.
Credits
Agency: Courage IncDhaval Bhatt - Founder + CCO
Joel Holtby - Founder + CCO
Tom Kenny - Partner + CSO
Niki Sahni - Partner + President
Raul Garcia - Executive Creative Director
Derek Mollenhauer - Strategy Director
Zac Smith - Copywriter
Zeina Elshurafa - Art Director
Matt Miller - Associate Creative Director
Tommy Yong - Associate Creative Director
Kyron Sobers - Account Director
Tino Monk - Account Executive
Clair Galea - Executive Producer
Dan Rankin - Agency Producer
Marcus Barrie - Editor
Sunaina Arora - Post Producer
Production: Joswin Media
Joswin H. - Photographer
Julian Peter - Photographer
Client: Skyscanner
Andre Le Masurier - Sr Director, Global Head of Brand & Creative
Carla Sandhu - Global Head of Design Operations (Brand)
Peter Dickinson - Head of Motion
Andy Culbert - Designer
Gemma Jamieson - Senior Manager, Global PR & Communications
Johnny Moran - Global Social Media Manager
Ayoub El Mamoun - Global Social, Comms
James Rose - Principal Producer
Victoria Best - Senior Global Brand Marketing Manager
Media: Rebel & Thorn
Kieran O'Beirne - Principal, Co-Founder
Nicole McCourt - Director, Client Success