2025 Winner

Unifonic is a customer engagement platform that helps businesses connect with customers across mobile apps. As the company rapidly expanded into new locations and added employees, it aimed to preserve the culture it had worked hard to build. “The Story of U,” by Pendo, was a book that captured Unifonic’s journey – featuring its founders, history, values, employee quotes and imagery. It celebrated the company’s successes while emphasizing the critical role employees play in shaping its culture. The visual narrative focused on both the individual and the collective, creating a cohesive thread that tied the story together.

Credits

Creative Director - Peter Ladd
Brand Director - Don Cleland
Designers - Timothy King, Peter Ladd
Copywriters - Ryan Leeson, Samantha Kohn