2025 Winner

that listed every menu item – a song that many still remember today and that lives on through remixes on social media and other platforms. With “The Remix,” McDonald’s reimagined the song with the help of Lil Yachty, a musician known for blending nostalgia with modern sounds. The resulting Menu Song was auto-tuned, beat-driven and ready for TikTok. Limited edition menu items were also introduced as part of the campaign, such as its Surf ’N Turf Burger, Sweet Chili Junior Chicken, Chicken Cheeseburger
and Apple Pie McFlurry.

Credits

Creative Agency: Cossette
Advertising Brand: McDonald’s Canada

VP, CMO Alyssa Buetikofer
Director, Brand Strategy & Content Rebecca Smart
Sr. Manager, National Marketing Jamie Bone
Marketing Consultant Caitlin Murphy
Manager, Social & Brand Catherine Gao
Manager, Quebec & National Campaigns Suzanne Grondin
Marketing Consultant Neomie Duschene
Specialist, Social Nezariel Scott
ECD:Andrew Chisholm , Jason Hill
CD: Matt Moore, Russell Dodson
Sr. Copywriter: Brianne Collins
Sr. Art Director: Cass Valchuk
Designer(s)
Luisa Bojaca, Angel Chun, Evan Kamisky, Sam Perrin
Producer: Lindsay Hann
Producer, Giveaway: Mark Prole
Group VP, Head of Strategy: Dan Cameron
Strategy Director: Nicole Stanhope
Sr. Content Strategist: Kat Kleon
Community Manager:Hayley Green
Content Creator: Brendon Samuel
Copywriter, Social: Matina Iriotakis
VP, Managing Director:Bryden McDonald
Group Business Director: Wendy Doan
Business Director: Alison Still
Account Supervisor: Andrea King
Account Executive: Santana Symeonides
Senior Product Owner: Maria-Laura Laubenthal

Talent Agency: Endeavor
Jessica Thomas, Partner, Global Brand Partnerships
Ikenna Ezeh, Partner, Global Brand Partnerships
Kelsey Gray Sherman, Sr. Director, Entertainment Marketing & Talent Strategy
Devin Duran, Sr. Account Manager,
Talent: Lil Yachty

OMD:
Meredith Menkes Managing Diretor, VP
Group Director of Strategy: Logan Lindsay
Associate Director of Strategy: Mikayla Smith
Sr. Director of Strategy: Samantha Miller
Director Strategy: Dustin Wilson
Associate Director of Social: Alex Perkes
Broadcast Director: Doug Scott
Media Strategist Kate Newell

Track DDB - CRM/App
Andrew Yang Sr.Director of Analytics
Matt Guiden

Weber Shandwick
VP, CLIENT EXPERIENCE Milena D’Agostin
VP, INTEGRATED MEDIA Alana Lipton
ACC. DIRECTOR, CLIENT EXPERIENCE Marie-Philip Leduc
MANAGER, INTEGRATED MEDIA Carter Gibbins