2025 Winner

When microplastics were discovered in freshly fallen Antarctic snow, Agenda Antarctica launched “The Antarctic Flag Redesigned” – a bold campaign to make the invisible visible. With limited resources, they reimagined Antarctica’s flag, once pure white, into a colourful symbol that reflected the microplastic particles contaminating the continent. Designed by original flag creator Graham Bartram, the new flag became a striking call to action. Unveiled at COP28, it sparked global dialogue and drove support for a Global Plastics Treaty. A dedicated website and petition gathered more than 220,000 signatures from 170 countries. The campaign culminated in a historic plastics ban commitment, proving design can help drive global change.

Credits

Vinicius Dalvi- Chief Creative Officer
Victor Yves- Head of Art
Andre Bittar- Copywriter
Papoco- Creative
Joanna Monteiro- Chief Creative Officer
 
 
Pam Portsmouth- VP, Head of Production 
Cherie Rudy- Director of Print Production Services
 
The Pub Toronto Editorial:
Karen Huybers- Executive Producer
Scott Edwards- Editor
Neal McAuley- Editor
 
Music: Magma Music Agency 
Music Supervisio- Michael Bertoldini, Andrea Morelli 
Music Production- Seppl Kretz, Marvin Losch
 
Director- Yan Cucco
Director Assistant- Linda Djelailia

Deanna Natalizio - Senior Account Manager, North Strategic
Sage Chislett- Account Executive, North Strategic
Jessica Savage- Executive Sponsor, North Strategic 
Sophie Prefol- PR Lead, Publicis Groupe Canada