2025 Winner

Agenda Antarctica, an NGO focused on environmental preservation in Antarctica and the Southern Ocean, launched a global awareness campaign to spotlight the microplastic crisis and build support for a Global Plastics Treaty. “The Antarctic Flag Redesigned” enlisted Graham Bartram, creator of the original Antarctic flag, to reimagine it in light of this new environmental threat. While retaining the original shape, Bartram filled it with the distinct colours, shapes and sizes of microplastics identified in a 2022 study that confirmed their presence within Antarctica. The redesigned flag was unveiled at COP28 to capture the attention of global policymakers.

Credits

Vini Dalvi- Chief Creative Officer
Victor Yves- Head of Art
Andre Bittar- Copywriter
Papoco- Creative
Joanna Monteiro- Chief Creative Officer
 
Pam Portsmouth- VP, Head of Production 
Cherie Rudy- Director of Print Production Services
 
The Pub Toronto Editorial:
Karen Huybers- Executive Producer
Scott Edwards- Editor
Neal McAuley- Editor
 
Music: Magma Music Agency 
Music Supervisio- Michael Bertoldini, Andrea Morelli 
Music Production- Seppl Kretz, Marvin Losch
 
Director- Yan Cucco
Director Assistant- Linda Djelailia

Deanna Natalizio - Senior Account Manager, North Strategic
Sage Chislett- Account Executive, North Strategic
Jessica Savage- Executive Sponsor, North Strategic 
Sophie Prefol- PR Lead, Publicis Groupe Canada