2025 Winner

To reposition itself as not just a telco but a force for culture, Rogers became the first presenting partner for the 2024 Toronto International Film Festival. “Rogers x TIFF” consisted of two trailers that ran during TIFF screenings, featuring returning characters giving different commentary. The 30-second “Critics” spot, for example, highlighted how, during the 11 days of TIFF, everyone becomes a critic. A school crossing guard, Chinese restaurant server and Sportsnet anchors share their opinions of TIFF films to unsuspecting listeners, with humour provided through their use of sophisticated film critic vernacular, such as “to me, it felt like a subtle homage to new Balkan cinema.” By turning everyday voices into film buffs, Rogers made its TIFF debut both memorable and unmistakably Canadian.

Credits

Vinicius Dalvi - Creative Chief Officer
Catherine Allen - Group Creative Director
Ian Simpson - Group Creative Director
Kevin Hoessler - Associate Creative Director
Steven Tiao - Associate Creative Director
Michael Ludwig - Copywriter

Ngaio Potts - SVP, Business Director
Blaire Jackson - Group Account Director
Tanya Raheem- Account Supervisor
Josh Schaefer- Account Executive
Tim Hopkins- VP Strategy
Lara Kessides- Strategy Director
Pam Portsmouth - VP Production
Adam Park- Senior Producer

Production Company - Partners
Michael Downing - Film Director
Peter Sad- Line Producer
Aerin Barnes- Exec. Producer

Steven mann - Casting - Mann Casting

Editorial – School Editing
Monica Remba- Editor
Erica Giustiniani- Asst. Editor
Sarah Brooks- Exec. Producer
Grayson Music- Audio
Mark Domitric- Director
Brian Bernard- Engineer
Nicholas Shaw- Senior Producer

Transfer, VFX & Online - Fort York
Jason Zukowski- Color Artist
James Marin-Online Artist
Abraham Lim- Asst. Online Artist
Pallavi Joshi-Firby- Exec Producer
Carter Storozynski - Art Director