2025 Winner

While Subway is known for its sandwiches, the brand knew its offerings were predictable. With research showing that customers wanted more worldly flavours, the brand created the “Globally Inspired Subway Series.” The spot follows a fictionalized version of Subway’s head chef travelling with a notebook, compass and map in hand. The chef makes his way across a desert, is chased by an ostrich and takes notes while wandering through the chaos of a street market. He rides motorbikes, trains, planes, buses and tuk-tuks during his journey of inspiration. He tries a variety of food in bars and restaurants and learns new techniques in people’s homes, making for an unpredictable and epic journey that leads to a new series of sandwiches inspired by his worldly travels. The two-minute video and its cutdowns were run across cinema, long-form TV, digital, social, OOH and in-store.

Credits

Subway:
Lisa Mazurkewich VP, Marketing
Anabella Mandel Director Creative Services
Adam Burford Manager, Restaurant Creative Services
Anna Carrington Manager, Canada Digital Marketing

DENTSU:
Jordan Doucette Chief Creative Officer
David Federico Executive Creative Director
Maryann Tenaglia Associate Creative Director
Tyler Copoc Associate Creative Director
Josh Malone Senior Producer
Daniel Gang SVP, Account Services
Joumana Oweida VP, Account Services
Anthony Luciano Group Account Director
Brandon Sellers Account Director
Daria Glushkova Account Executive
Corina Pacheco Account Executive
Rafik Belmesk, Chief Strategy Officer
Patrick Henderson, Group Strategy Director
Sabrina Lau, Senior Strategist

Scouts Honour Production
Mark Zibert Director/Cinematographer
Eric Kaskens Cinematographer
Rita Popielak EP/Producer
Simon Dragland EP
Sarah Jane Mould Production Designer

Skin and Bones Production (food)
Rob Fiocca Director
Zach Koski Director of Photography
Liane Thomas Executive Producer
Neil Bartley Producer

Nimiopere Editorial
Steve Puhach Editor
Shalini Menon Assitant Editor
Paula Hicks Executive Producer
Julie Axell Executive Producer
Jenna Edwards Executive Producer

The Vanity VFX
Kaelem Cahill Lead VFX Artist
Mike Medeiros VFX Artist
Scott Olthoff VFX Artist
Naveen Srivastava VFX Artist
Noah Matikainen VFX Artist
Andrew Farlow VFX Artist
Greg Avery VFX Artist
Josh Clifton CG
Susana Sierra CG
Kayla Baxter Executive Producer
Stephanie Pennington Executive Producer

Grayson Music Music and Sound
Ali Milner Music and Voice Director
Warren Bray Music Supervisor
Eric Hulme Sound Engineer
Nicholas Shaw Senior Producer
Kelly McKluskey Executive Producer
Shayne Brookstein Executive Producer
Suzanne Currie Producer

Wade Olkers Production Manager
Sarah-Jane Mould Production Designer
Nicci Lubbe Props Person
Ruy Filipe Wardrobe Stylist
Emma Wilson Food Stylist
Michael Mostert @ Gravitron SFX
Carey Lagoe 1st Assistant Director
Dawid Adriaanse 2nd Assistant Director