2025 Winner

To show how important it is to have heart and passion in the advertising business, Broken Heart Love Affair created “Lasagna” to air at strategy’s Agency of the Year show. The spot used the metaphor of “cooking with love” to get a simple message across: if you don’t love the work enough to put love into the work, the audience isn’t going to love it either. The spot features an Italian grandmother faking the preparation of lasagna in the kitchen while her husband waits for supper in the dining room. As a frozen lasagna cooks in the microwave, the grandmother chops on a cutting board with nothing on it and creates a fake mess in the kitchen by splashing tomato sauce on clean pots stacked in the sink. But when it’s time to eat, her culinary subterfuge can’t mask the inferior flavour of the storebought lasagna, leaving both grandparents and the audience with a bad taste.

Credits

AGENCY
Agency: Broken Heart Love Affair
Chief Creative Officers: Todd Mackie, Carlos Moreno, Denise Rossetto
Creative Directors: Marty Hoefkes, Michael Morelli
Art Director: Michael Morelli
Copywriter: Marty Hoefkes
Designer: Matt Howe
SVP, Executive Producer: Erica Metcalfe
Jr. Producer: Alexandra Kotschorek

CLIENT
Client: Broken Heart Love Affair

PRODUCTION
Production Company: Drip Productions Inc
Executive Producer: Emily Smillie

Executive Producer: Tyler Bowditch
Director: Abigail Ballanger
Director Of Photography: Dennis Grishnin
Producer: Sumi Siddiqa

CASTING
Casting Company: Mann Casting
Casting Director: Steve Mann

EDITING
Editorial Company: Saints Editorial
Executive Producer: Mackenzie Goodwin
Editor: Aaron Dark
Assistant Editor: George Abraham

COLOUR, VFX & FINISHING
Colour Company: Darling VFX
Colourist: Patrick Samaniego
Assistant Colourist: Eric Kingsbury
Executive Producer: Kristen Van Fleet

AUDIO
Audio House: Grayson Music
Creative Director: Ali Willa Milner
Executive Producer: Kelly McCluskey
Mix & Sound Design: Eric Hulme
Music Supervisor: Rich Hamilton