2025 Winner

Pizza Hut found a problem in gaming culture: the longer you game, the colder your pizza gets. While players focus on the screen, their consoles heat up, reaching around 65 degrees Celsius – the ideal temp for keeping pizza warm. So Pizza Hut launched the “Pizza WRMR,” a 3D-printable device that turns a PS5 into a convection pizza warmer. Timed with the release of Call of Duty: Black Ops 6, the campaign partnered with Twitch streamer ZkMushroom to launch the innovation. Gamers could watch the WRMR in action and download the blueprint for free. In the end, it was downloaded 7,700 times, generated 29.1 million impressions in Canada and reached
more than 1.1 billion globally.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director, Account Service: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Senior Art Director: Jerry Yang
Senior Copywriter: Michael Carey
Group Account Director: Scott Lyons
Account Director: Krzysztof Iwanicki
Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
Executive Producer: Kali Kyriazis
Executive Producer: Janice Rebelo
VP, Post & Print Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
VP, Director Creative Technology: Felix Wardene
Digital Project Director: Thomas Degez
Web Developer: David Freedman
Editor: Raquel Velasquez
VP, Development and Communications: Richard Newman
PR Lead, Publicis Groupe Canada: Sophie Prefol

Production House: The Pub Production
Executive Producer: Terry Theofilactidis
Director/DOP: Reid Marshall
Food Stylist: Nicole Young
Line Producer: Tyler Reid

Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
Media Agency: Wavemaker
Social Media Management: Diamond Marketing Group

Client: Pizza Hut Canada
President & General Manager: Daniel Meynen
Chief Brand Officer: Jennifer Ligotti
Marketing Director: Devon Lawrence
Marketing Director: Neil Littler
Marketing Manager: Daniela Di Vito
Marketing Manager: Amanda Ardizzi
Innovation Manager: Kaela Lewis