2025 Winner

To target gamers, Pizza Hut tapped into a simple truth: the longer you game, the colder your pizza gets – and the hotter your console becomes. “Pizza WRMR” highlighted that a gaming console can heat up to 65 degrees Celsius while in use, which happens to be the ideal temperature for keeping pizza warm. The campaign introduced an open-source, 3D-printable innovation that transformed a gaming console into a convection-style pizza warmer. The blueprint was free and downloadable, turning consoles into functional pizza ovens. The drop was timed with the release of Call of Duty: Black Ops 6, and Pizza Hut partnered with one of the top Call of Duty players on Twitch to drive buzz. Launched through Pizza Hut’s organic channels, the campaign recorded over 7,700 downloads of the blueprint.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director, Account Service: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Senior Art Director: Jerry Yang
Senior Copywriter: Michael Carey
Group Account Director: Scott Lyons
Account Director: Krzysztof Iwanicki
Account Executive: Vanessa Niragira
Integrated Project Manager: Jessica Rinaldi
Group Strategy Director: Pooja Beri
Senior Strategist: Aleeza Yermus
Executive Producer: Kali Kyriazis
Executive Producer: Janice Rebelo
VP, Post & Print Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
VP, Director Creative Technology: Felix Wardene
Digital Project Director: Thomas Degez
Web Developer: David Freedman
Editor: Raquel Velasquez
VP, Development and Communications: Richard Newman
PR Lead, Publicis Groupe Canada: Sophie Prefol

Production House: The Pub Production
Executive Producer: Terry Theofilactidis
Director/DOP: Reid Marshall
Food Stylist: Nicole Young
Line Producer: Tyler Reid

Industrial Design & 3D Printing: Objex Unlimited
PR: Edelman
Media Agency: Wavemaker
Social Media Management: Diamond Marketing Group

Client: Pizza Hut Canada
President & General Manager: Daniel Meynen
Chief Brand Officer: Jennifer Ligotti
Marketing Director: Devon Lawrence
Marketing Director: Neil Littler
Marketing Manager: Daniela Di Vito
Marketing Manager: Amanda Ardizzi
Innovation Manager: Kaela Lewis