2025 Winner

With Air Canada named the official airline for Team Canada, the carrier set out to highlight the journey of resilience and inspiration it took for athletes and attendees to arrive at the Paris 2024 Olympic and Paralympic Games. “Ticket to Dream” captured two stories in parallel: a young immigrant couple’s quest for a better future in Canada and an athlete’s determination to achieve her Olympic dreams. The overlapping narratives highlighted their shared resilience in the face of adversity, with an unexpected ending that underscored how one Canadian dream can inspire another.

The 90-second spot aired on TV during the Olympics, as well as in cinemas, online, on social media and at locations such as airports and the Canadian Olympic House in Paris. The soundscape was crafted to enhance the dramatic tension, using a blend of stirring music, ambient sounds and impactful sound effects to highlight key
moments of resilience.

Credits

EDITOR - GRAHAM CHISHOLM

CLIENT: AIR CANADA
Andrew Shibata - VP, Brand
John Xydous - Sr. Director, Brand Strategy and Content Marketing
Annie Couture - Sr. Manager, Product Marketing Content
Anda Marciuc - Manager, Brand Content Marketing
Martine Boulerice - Director, Sponsorship Marketing & Aeroplan
Veronique Poulin - Senior Manager, Sponsorship Marketing

AGENCY: FCB TORONTO
Nancy Crimi-Lamanna - Chief Creative Officer
Jeremiah McNama - Executive Creative Director
Sally Fung - Associate Creative Director
Sara Radovanovich - Associate Creative Director
Ravi Singh - VP Content Lead
Rose Noble - Account Director
Joe Aparna - Account Executive
Shelagh Hartford - SVP Strategy
Franca Piacente - Broadcast Sr.Producer

PRODUCTION: SCOUTS HONOUR
Kevin Foley - Director
Simon Dragland - Executive Producer
Christopher Lew - Director of Photography
Moonlighting South Africa - Service Company

OFFLINE: NIMIOPERE FILM EDITORIAL
Graham Chisholm - Editor
Laura Corredor - Assistant Editor
Jenna Edwards - Executive Producers

COLOUR: ALTER EGO
Wade Odlum - Colourist
Executive Producer - Jane Garrah

ONLINE / VFX: TANTRUM STUDIO
Dominik Bochenski - Online Artist
Rebecca MacKillop - Online Assistants

MUSIC & SOUND DESIGN: PIVOT AUDIO
Guy Amitai - Executive Creative Director
Neil Devlin - Producer
Fleur Han - Composer
Sarah Neumann - Sound Designer

MIX STUDO: CULT NATION
Tanguy Meunier - Engineer/Producer
Melissa Hassing/Sam Avant - Producers