2025 Winner

In “Trip,” pharmacy company Familiprix pokes fun at the fact that sick people who search for their symptoms online are quickly led to believe the worst. In the spot, a wife books around-the-world tickets for her and her husband. When her husband expresses shock and asks why, she mentions that she’s sick and doesn’t have long to live. Next, they are shown at a pharmacy, where the pharmacist informs her that she has a common skin condition that can be treated – conveying the message that a pharmacist should be consulted for factual information, rather than relying on the internet.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Familiprix
PRODUCTION COMPANY: Nova Film
POST-PRODUCTION COMPANY: Studio Élément
SOUND STUDIO: Circonflex
MEDIA AGENCY: Carat

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault, Josh Stein
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert

CREATIVE DIRECTION: Éric Chavagnac
COPYWRITING (including content): Marc-André Lafrance
ART DIRECTION (including content): Vincent Bernard
STRATEGIC PLANNING: Alexandre Normand
CLIENT SERVICES: Marie-Christine Huppé, Noémie Martin, Anne-Renée Turcotte, Laurence-Olivier Paquet
PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
AGENCY PRODUCTION : Emmanuelle Bérubé, Lyne Leclair
GRAPHIC PRODUCTION : Marie-Ève Roussy, Isabelle Bélanger

[Individual Credits - Production Company - Nova Film]
PRODUCER: Charles Gaudreau
DIRECTOR: François Lallier
DOP: Maxime Valsan

[Individual Credits - Post-production Company - Studio Élément]
EDITING: Jason Robitaille-Arbour, Alexis Materne
COLORIZATION: Éric Denis

[Individual Credits - Sound Studio - Circonflex]
ENGINEERING: Jonathan Doyon

[Individual Credits - Media Agency - Carat]
MEDIA : Jade Mondon, Ulysses Lindblad, Maryse Archambault