2025 Winner

Bell, a longtime sponsor of the Canadian Olympic team, wanted to create a memorable invitation to the Olympics for its most valued clients. The “2024 Paris Olympics Invitation” transformed the iconic French macaron into a representation of the five Olympic rings. Five custom macarons were developed exclusively for the invitation, each pairing an Olympic-ring colour with a distinctly French flavour. The packaging was designed to preserve the delicate confections during transit. Once a macaron was removed, the bottom layer revealed the corresponding flavour. Gold foil typography was used throughout the box to emphasize the exclusivity and prestige of the event. The full RSVP list confirmed the campaign’s success in generating
excitement and engagement.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Co-Chief Creative Officers: Steve Persico, Lisa Greenberg
Chief Strategy Director: Tahir Ahmad
Managing Director, Account Management: Natasha Dagenais
Group Creative Direction: Marcus Sagar
VP, Group Creative Director, Design: Man Wai Wong
Designer Director: Marcelo Hong
Senior Designer: Aaron Rinas
Senior Graphic Artist: Graham Bowman
Senior Copywriter: Layton Wu
Manager, Print Production and Studio: Kevin Stephen
Group Account Director: Kristine Black

Client: Bell Canada
Senior Vice President and Chief Brand Officer: Devorah Lithwick
Vice President, Brand and Sponsorship: David Kennedy
Senior Manager, Brand Management: Julie Baillargeon