2025 Winner

MeritRadio Campaign

WK Kellogg
"There's Nothing Mini About It"
Leo

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Co-Chief Creative Officers: Lisa Greenberg, Steve Persico
Chief Strategy Officer: Tahir Ahmad
Managing Director, Account Services: Natasha Dagenais
Executive Creative Director: Kohl Forsberg
Group Creative Director/Copywriter: Ryan Kukec
Associate Creative Director/Art Director: Tyler McKissick
VP, Production Director: Emma Du Boisson
Senior Producer: Jesse Katzev
Producer: Stephanie Walker-Wells, Mike Spilchuk
Junior Producer: Jacob Akman
VP, Group Account Director: Mandy Eaton
Account Director: Janelle Pepin
Integrated project Manager: Nina Berry
Strategy Director: Mike Coulson
Director, Creative Technology: Felix Wardene
Digital Project Manager: Tom Degez
Digital Designer: Erin Wilson
Web/Flash Developer: Jacqueline Adediji
Senior Developer: Dan Purdy
Broadcast Business Manager: Lisa Devine
VP, Post and Print Production: Gord Cathmoir
Editor: Raquel Velasquez

Production: Grayson Music
Audio Directors: Lowell Sostomi, Tom Westin
Composer: Andrew Austin
Audio Executive Producer: Kelly McCluskey
Engineers: Brian Bernard, Vlad Nikolic, Kevin MacInnis
Coordinator: Kevin MacInnis

Media Partner: Starcom
PR Partner: MSL

Client: WK Kellogg Co. Canada
Head of Marketing: Jeff Chatterton