2025 Winner

Cam Boyd, a freelance executive creative director, created “Now That’s What I Call Freelance Music Vol. 1” to stand out in a stagnant and crowded advertising freelance market. The campaign used an AI-powered music tool to create a diverse 12-song playlist that outlined his achievements. Each song delivered tongue-in-cheek lyrics highlighting his abilities. Boyd posted the album on LinkedIn, tagging every creative resource manager in Toronto. Profile views increased by 680% and Cam secured a freelance contract the day the album was posted – and went on to land an ECD role at a leading Toronto agency.

Credits

ECD: Cam Boyd
Copywriter: Cam Boyd
Art Director: Ben Nusca
Editing House: School Editing
Editor: David Larocque
Executive Producer (Edit): Yumi Suyama
Music: Suno.ai, Grayson Music
Music Director: Mark Domitric
Executive Producer (Audio): Kelly McClusky