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MeritBranded Content
Kraft Heinz
"Napoleon Dynamite"
The Kitchen North America
"Napoleon Dynamite"
The Kitchen North America
Kraft Heinz’s Ore-Ida released “Napoleon Dynamite,” a spot that brought actor Jon Heder back as Napoleon Dynamite to celebrate the 20th anniversary of the movie. The spot debuted on Disney, Hulu and social media channels and centred around “Tot- Protecting Pants” – a limited-edition product inspired by the scene where Napoleon’s Tater Tots are crushed by a bully. Heder reprised the role to demonstrate how the pants are designed to keep Tater Tots safe – incorporating the humour and nostalgia from a beloved movie moment. As a result, the video generated a 7.5% increase in sales and ignited more than 88 million views.
Credits
The Kitchen North America:Tom Evans: Head of The Kitchen
Simon Au: Executive Creative Director
Gira Moin: Creative Director
Andrew Bernardi: Creative Director
Suzie Teddi Charles : Senior Copywriter
Katie Nugent-Bowman: Senior Art Director
Julie Benevides: Head of Production
Jan Parma: Executive Producer
Niki Sasiela: Producer
Brandon Morrison: Group Account Director
Rachel Keshen: Account Director
Kathleen Bokar: Head of Digital & Social Strategy
Monika Hesch: Strategy Director
Elijah Hawkins: Senior Strategist
Trina Quach: Social Media Manager
Engels Perez: Social Copywriter
Karin Carlisle: Group Account Director
Kraft Heinz:
Jackie Britva: Sr. Brand Manager
Casey Turro: Director of Marketing
Matt Carpenter: VP, Marketing & Strategy - Easy Ready Meals
Ali Lieberman: Manager, North America Media Relations and Brand PR
Aliza Goldberg: Director, Media - Connections Strategy & Investment
Jenna Thornton: Director Public Relations
Kate Mitchell: Sr. Manager, Brand PR
Brian Neumann: Head of Brand Communications, Canada
Kaitlyn Murphy: Director, Media - Connections Strategy & Investment
Jeff Church: Brand Manager, Marketing
Olena J. Cruz: Brand Manager, Marketing
ABMC:
Sarah Pressler: Account Supervisor
Francesca Salcedo: Vice President
Brooke Scher Mogan: Executive VP
Adrianna Lauricella: Senior VP
Jessica Fineman: Account Executive
Carat:
Jenny Horowitz: Director, Branded Content & Entertainment
Jackie Hinke: VP National Video Investment
Sean Cooray: VP, Communications Planning
Jourdan Daroff: Director, Paid Social
Annalise West: Manager, Integrated Planning
Heather Wiedman: Sr. Manager, Paid Social
Brian Nelson: Sr. Account Manager
Morgan Ray: Sr. Associate, Paid Social
Holiday Films
Recess Post
West Side