2025 Winner

Pizza Pizza launched “4/20 Pre-Rolls” to celebrate the natural pairing of pot and pizza, giving a playful nod to a day that holds special significance in cannabis culture. The brand introduced “pre-rolls” – stromboli hand-rolled to resemble oversized joints. Canadians were invited to pre-order their pre-rolls ahead of 4/20 to ensure they’d be ready for 4:20 p.m. that day. A custom “Hot Box” resembling a pizza box was designed with compartments to hold everything from the Pizza Pizza pre-roll and dipping sauce to cannabis accessories like a grinder, filter papers, rolling papers, a lighter and a rolling tray. The campaign earned 9.3 million media and PR impressions and drove a 19% increase in sales.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director/Art Director: Kevin Sato, Michael Siegers
Creative Director/Writer: Addie Gillespie, Jonah Flynn
Designer: Ana-Marija Matic, Sam Dal Monte
Account Team: Alyssa Guttman, Alex Berube, Amy Nguyen
Strategy Directors: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Zoë Pagazani, Ivy Yu, Raymond Luk, Raymond Fan
Executive Producer: Laura Dubcovsky
Producer: Bita Mazaheri
Media Agency: Media Experts
Media Experts Team: Faebri Michetti, Lily Lazzara, Maya Rocca, MacKenzie McNevin, Rahim Dhrolia
PR Agency: spPR
Production Company: Zulubot
Director of Photography: Edward Pond
Executive Producer: Adam Palmer
Food Stylist: Kay Pollock
Post-Production Company: Zulubot
Zulubot Post Producers: Amy Groll, Lena Hamady
Photography: Tanios Nims
Editor: Can Yuksel, Erin Brazeau
Colourist: Can Yuksel
Online Artists: Can Yuksel
Audio: Can Yuksel
Assistant Editor: Adrian Gluvakovich
Lead Production Artist: Ashleigh O’Brien
Lead Interactive Artist: Andrew Martin
Senior Studio Artist: Aron Harris
Studio Manager: Henry Eugenio