2025 Winner

With President’s Choice offering a wide variety of items, as well as a points system and its PC Health app, the brand’s “Possible Lives Here” campaign demonstrated how it “elevates” life. Set to a strings-and-vocals version of the song Home, by Edward Sharpe & The Magnetic Zeros, the spot shows how PC’s behind-the-scenes productivity supports the busyness of our daily lives. A massive set was filled with different custom-built rooms to allow the spot to show, from various angles, PC workers providing daily items to people in their homes. In one, a worker passes coffee from the back of a cupboard so that its resident can retrieve it from the other side. In another, a pair of pants is delivered to a teenager from a conveyer belt when his mom clicks on the online order. While the viewer gets glimpses of the behind-the-scenes work throughout the spot, it’s not until the end that the full set is revealed.

Credits

Agency: Zulu Alpha Kilo
CCO: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
CD / AD: Jacob Gawrysiak
CD / CW: George Ault
AD: Tanios Nims
CW: Jay Bawar
Design Director / Designer: Dejan Djuric
CSO: Maxine Thomas
Group Strategy Director: Spencer MacEachern
Strategy Director: Meredith Ferguson
Client: President’s Choice, Loblaw
Clients: Mary MacIsaac, Lindsay Cook, Gemma Abela, Michelle Linker, Emily Robertson
Account Team: Jessica Hill, Lisa Walton-Rixon, Jaya Rizzi, Hayley Blackmore, Nicole
Pagano

Media Agency: Loblaw Media
Media Team: Sabrina LaRosa, Cody Bullis
Senior Broadcast Agency Producer: Revital Grunberg

Production House: Spy Films
Director: Henry Scholfield
Line Producer: Ash Lockmun
Executive Producer: Marcus Trulli
Director of Photography: Benjamin Todd
Production Designer: Mark Connell

Post Production Company: Zulubot
Editors: Sam Bould, Laura McMillan, Max Lawlor
Post Producer: Katie Oliver
Director of Post Production: Sarah Dayus

VFX/Colour Grading: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Daniel Saavedra
On Set VFX Supervisor: Darren Achim
VFX Lead Artist: David Whiteson
VFX Artists: Eric Perrella, Saba Zahir, Alex Boothby, Mike Morey
VFX Assistant: Nupur Desai
Sr. Motion Designer: Ian Flaig
Motion Designer: Luis Mejia
Sr. Motion Designer: Rob Fisher
CG Supervisor: Leonardo Silva
CG Generalist: Benyee Xiong
Sr. CG Generalist: Jerry Corda-Stanley
Senior Post Producer: Andrew Tavares
Executive Producer: Hilda Pereira

Audio Post Facility/Music House: OSO Audio
Creative Directors: Harry Knazan, Daenen Bramberger
Sound Design: Leo Hicks
Engineer: Omid Geadizadeh
Audio Producer: Jane Heath
Music: “Home” by Edward Sharpe and the Magnetic Zeros
Written by Jade Allyson Castrinos [BMI] and Alexander Ebert (BMI)
50% Pub. by Jadey Rae [BMI] as administered by Songs of Kobalt Music Publishing
50% Courtesy of BMG Rights Management US LLC
Music Licencing: Christine Leslie
Vocalist: Donovan Woods
Arrangement: Henry Mitton