2025 Winner

Booking.com’s “Book Whoever You Want To Be” campaign, by Zulu Alpha Kilo, featured Tina Fey considering all the different versions of herself that she could be (via body doubles) in the different holiday locations offered by the travel booking site.

Actors dressed like Fey – who clearly aren’t Fey – depict her as “Girls’ Weekend Tina” at a Miami villa and “Family Tina” at a hotel where breakfast is included.

Fans of Tina Fey would recognize other 30 Rock alumni Jane Krakowski and Jack McBrayer in the spot. Glenn Close plays “Wild Tina,” who books a farm stay to
ride a horse.

Credits

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Tim Gordon
Creative Director/Art Director: Jacob Gawrysiak
Creative Director/Writer: George Ault
Creative Director/Art Director (socials): Nikki Garrett
Creative Director/Writer (socials): Jeff Tyser
Account Team: Meghan Mullen, Casey Ann O’Brien, Ela Profka
Head of Strategy: Emily Garvey
Strategy Director: Spencer MacEachern
Senior Producer: Jacob Herman

Client: Booking.com
Senior Vice President & CMO: Arjan Dijk
Brand VP: Natalie Wills
Managing Director, US – Accommodations: Ben Harrell
Marketing Director - Campaigns and Creative: Bridget Olone
Senior Marketing Manager: Jonah Dolan, Ali Ronca
Brand Creative Specialist: Parados Guty
Lead Brand Designer: Giuliana Latte
Senior Brand Producer: Margaret Chudy
Brand Producer – Socials: Nicole Olwagen
Program Manager Marketing: Cam Beaumord

Media Agency: Mindshare
Production Company: MJZ L.A.
Director: Nick Ball
President: David Zander
Executive Producer: Noah Goldsmith
Exec Dire. Of Production: Jennifer Gee
Line Producer: Karen Chen
Prod. Supervisor: Lynda de Zorzi, Beth Schiffman
1st A.D.: John Lowe
DOP: Lachlan Milne
Production Designer: Andy Reznik

Local Service Company: The Lift
Founding Partner: Avelino Rodríguez
Managing Director: José Barrera
Senior Producer: Magali Sagarra
Production Manager: Liliana Huacuja
Production Coordinator: Andrea Araiz
Production Designer: Luciano Lasca
HMU: Chëla Olea
Wardrobe Stylist: Paola Alfaro
1St AD (MX): Adrián Gallardo

Editorial: Final Cuts U.S.
Executive Producer: Sarah Roebuck
Lead Editor: Joe Guest
Secondary Editor: Patrick Coleman
Assistant Editor: Alyce Muhammad
Producer: Sue Romweber
Production Coordinator: Nadia Nugent

VFX: House of Parliament NY
Founder/Partner: Enca Kaul
Partner: Nathan Kane
Producer: Anna Borysewicz, Kate Matos
VFX Supervisor: Keith Sullivan
VFX Assistant: James Cudahy