2025 Winner

The Art Gallery of Ontario wanted to break down the perception that galleries are only for “art people.” So it introduced the “Art Rate Monitor,” a tech-driven installation that tracks visitors’ real-time physiological responses to art. Wearing a custom wristband, visitors had their heart rate, movement and location monitored by beacons placed throughout the AGO. As they explored, their reactions were recorded, analyzed and used to create a snapshot of the artworks that elevated their heart rate and held their attention the longest, revealing their art persona. The data-driven experience helped visitors see how art affects them on both a physical and emotional level.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Creative Director/Copywriter: Jeff Tyser
Creative Director/Art Director: Nikki Garrett, Kevin Sato
Design Director: Jeff Watkins
Associate Creative Director/Copywriter: Marco Buchar
Associate Creative Director/Art Director: Ivan Mallqui, Michael Romaniuk
Digital Design Director: Damian Simev
Group Account Director: Alyssa Guttman, Alexa Macdonald
Account Director: Erika Dafoe
Executive Director, Comms Planning & Technology: Sean Bell
Strategist: Heather Segal, Meredith Ferguson, Sarah Yim
Head of Media: Alicia Petralia
Campaign Manager: Tania Perales
Client: Art Gallery of Ontario
Clients: Ros Lawler, Kimber Slater, Suman Chahal, Sahana Nair
PR (AGO): Laura Quinn, Andrea-Jo Wilson, Wendy So, Lexie Buchanan
Agency Executive Producer: Laura Dubcovsky
CGI Artist/Animator and Illustrator: Pierre Bourjo
Digital Producer: Kenneth Haz
Digital Interactive Producer: Kelly Sun
Web Developer: Kyle Collins, Jake Edwards
Interactive Technology Studio: WXM Tech
Creative Technologist: Damian Wright
Software Engineer: Dmitri Melamed
Project Manager: Sabrina Teles
Production House: Zulubot
Post-Production Company: Zulubot
Director of Post-Production and Operations: Sarah Dayus
Executive Producer: Adam Palmer
Zulubot Producer: Amy Groll
Senior Post Producer: Lena Hamady
Editor and Motion Design: Bergougnou Productions
Assistant Editor: Adrian Gluvakovich
Colourist: Ryan Ruskay
Motion Design: Miguel Natividad, Diego Romero
Director: Kyle Chappell
Photographer: Can Yuksel, Arash Moallemi
Audio Engineer: Noah Mroueh, Diego Romero
Studio Manager: Henry Eugenio
Production Artist: Aron Harris, John Rodrigues