2025 Winner

South Asian Canadians who are newcomers are often shocked by Canada’s high insurance costs. However, they understand that insurance offers protection for valued family assets and prefer trusted referrals when choosing providers. Intact Insurance launched the “We Speak You” campaign by Visionnaire to connect with the community and acknowledge the roles that houses, cars and insurance play in creating a safe and happy home. To build trust, Intact introduced community advisors who speak Hindi and Punjabi to offer personalized guidance and culturally relevant support, while the campaign used wordplay to convey how Intact understands South Asian values. The campaign met key benchmarks, with Punjabi ads recording the
highest click-through rate.

Credits

Jessica Borges: Group VP Business Lead / Creative Director
Feraz Rahman: Group Business Director
Florence Lin: Sr. Business Director
Jameela Halde: Account and Media Coordinator
Mark Sison: Art Director
Tom Ng: Sr. Production Design Lead
Client: Intact Insurance
Asmae Skalli - Specialist, Strategic Designer
Sara Cairncross - Director, Marketing – Intact Insurance, Brand