2024 Winner
BronzeTelevision Single – 30 Seconds and Under
BronzeTelevision Campaign – 30 Seconds and Under
MeritTelevision Single – 30 Seconds and Under
MeritTelevision Single – 30 Seconds and Under
MeritTelevision Single – 30 Seconds and Under
Sonnet Insurance
"Adulting"
Mackie Biernacki
"Adulting"
Mackie Biernacki
Sonnet Insurance launched the “Adulting Made Simple” campaign in partnership with Mackie Biernacki, aiming to address the challenges faced by Canadian consumers amidst increasing economic pressures. The campaign highlights Sonnet’s streamlined insurance offerings with discounts for bundling and post-secondary graduates. It makes good use of humour to highlight relatable scenarios for millennials, showcasing how Sonnet can simplify life’s complexities, from managing busy schedules
to handling car breakdowns.
It kicked off with two 30-second spots airing on broadcast, online and social media platforms, expanding with additional 30- and 15-second ads throughout the year – including one starring Toronto Maple Leafs defenceman Morgan Rielly. The campaign, which revolves around the universal challenge of “adulting” to resonate with consumers, emphasizes the campaign’s relatability and alignment with Sonnet’s mission to simplify insurance decisions in the face of life’s challenges.
to handling car breakdowns.
It kicked off with two 30-second spots airing on broadcast, online and social media platforms, expanding with additional 30- and 15-second ads throughout the year – including one starring Toronto Maple Leafs defenceman Morgan Rielly. The campaign, which revolves around the universal challenge of “adulting” to resonate with consumers, emphasizes the campaign’s relatability and alignment with Sonnet’s mission to simplify insurance decisions in the face of life’s challenges.
Credits
Agency: Mackie BiernackiCo-CCO: Mark Biernacki, Steph Mackie
Art Directors: Hylton Mann, Rosalinda Graziano
Copywriters: Andy Linardatos, Kiana Robson
President: Matt Cammaert
Account Director: Nadia Yau
Agency Producer: Katherina Villa
Production company: OPC
Director: Max Sherman
DP: Mikhail Petrenko
Executive Producer: Isil Gilsdale
Edit house: Saints Editorial
Editor: Mel Hider
Audio: Tyson Kuteyi, Grayson Matthews
Colourist: Eric Whipp, Alter Ego
VFX/Finishing: Mike Bishop, Fort York VFX
Clients: Brian Long, Ashley Ritchie, David Carriere