2024 Winner

The new branding for HHHusher (Hi Hat Husher) from LG2 focuses on its core function of reducing “hi-hat bleed” for recording professionals and drummers. The logo cleverly incorporates the device’s purpose by visually “hushing” the middle “H,” creating a negative space that connects the three H’s and establishes a distinct visual rhythm. The primary typeface is a custom-made, universal sans-serif font designed to reflect the brand’s modern and professional identity.

The colour palette features earthy tones with a pop of vibrant colour, adding energy and contrast to the overall look. The visual elements are complemented by concise messaging and a strategic use of typography, guiding viewers to learn more about the product on the brand’s site. Overall, the identity goes a long way to communicate HH Husher’s unique value proposition and functionality.

Credits

Chief Creative Officers: Josh Stein, Marc Fortin, Luc Du Sault
Vice-President, Creative: Ryan Crouchman, Nicolas Baldovini
Executive Creative Director: Ryan Crouchman
Creative Direction, UI: Marc-André Dandurand
Designer: Murilo Maciel
Digital Art Director: Gabriel Larivière
UI Designers: Mika Carbonneau
UX Designers: Anne-Marie Lavoie, Anaïs Fernandez Delattre
Account Managers: Amel Mahfoud