2024 Winner

To navigate regulations around cannabis product ads, Stok’d Cannabis advertised the neighbouring businesses of its four locations, who then provided covert callouts to Stok’d stores and products. In one of the online spots for the “Next to Stok’d” campaign, by Angry Butterfly, a nail salon owner makes stealthy references to cannabis products through her nails and polish. The spot ends with a shot of the business’s exterior... and the Stok’d store right beside it. The campaign ran across social media and in 30 days, the campaign saw a 40% increase in new online checkouts.

Credits

CHIEF EXECUTIVE OFFICER: Brent Choi
CHIEF CREATIVE OFFICER: Erin Kawalecki
CHIEF STRATEGY OFFICER: Graham Candy
VP, CREATIVE DIRECTOR: Bernice Lo
VP, CREATIVE DIRECTOR: Adam Notzl-Keyser
ACD/ART DIRECTOR: Chenice Piercy
ACD/COPYWRITER: Ryan Chiasson
ART DIRECTOR: Emily Fixman
GROUP ACCOUNT DIRECTOR: Mark Khatter
VP, HEAD OF PRODUCTION: Hanna Bratt
PRODUCER: Dennis Soler
MEDIA DIRECTOR: Shubham Vijan
OWNER (Stok’d): Lisa Bigioni
HEAD OF RETAIL (Stok’d): Franceso Caruso
DIRECTOR (Nimble Content): Erica Orofino
EXECUTIVE PRODUCER (Nimble Content): Andrew Lynch
PRODUCER (Nimble Content): Andy McLeod
DIRECTOR OF PHOTOGRAPHY (Nimble Content): Viktor Cahoj
CASTING DIRECTOR (JIGSAW CASTING): Shasta Lutz
EXECUTIVE PRODUCER (RECESS POST): Tanja Harney
PRODUCER (RECESS POST): Anu Chhetry
POST-PRODUCTION ASSISTANT (RECESS POST): Ben Sagar
OFFLINE EDITOR (RECESS POST): Duane VanderMeulen
COLOURIST (RECESS POST): Zachary Cox
AUDIO (RECESS POST): Quinn Hoodless
OFFLINE EDITOR (MARRIED TO GIANTS): Jacqueline Leon
ASSISTANT EDITOR (MARRIED TO GIANTS): Miku Sakamoto
EXECUTIVE PRODUCER (MARRIED TO GIANTS): Amanda Henry
PRESIDENT, STRYKER MEDIA GROUP: Jennifer Yang
ACCOUNT MANAGER (Stryker): Mike Austin