2024 Winner

Amnesty International’s “Write for Rights” annual campaign urges the public to participate in their letter-writing marathon to support individuals and communities facing human rights violations. This year, Amnesty International Canada Francophone launched “Writing Lights the Way” by Cossette. The campaign features illustrations that depict characters in ominous settings. They hold letters that act as beacons of hope, with light emanating from the letters in the shape of a pencil tip. The symbol of the pencil emphasizes how letter-writing can save lives. The illustrations were inspired by real victims of injustice: Ahmed Mansoor, an Emirati writer imprisoned for defending human rights; Justyna Wydrzy ska, a Polish activist convicted for supporting abortion rights; and the Wet’suwet’en community opposing a gas pipeline project.

Credits

AGENCY: Cossette
PRODUCTION HOUSE: Septième
CLIENT: Amnistie internationale Canada francophone
MEDIA AGENCY: Cossette Média

CHIEF CREATIVE OFFICER, COSSETTE EAST: Anne-Claude Chénier - Cossette
CREATIVE DIRECTOR, CRAFT: Alexandre Jutras - Cossette
COPYWRITERS: François-Julien Rainville, Steven Morie - Cossette
ART DIRECTORS: Marc-Antoine Vallée, Alexandre Jutras - Cossette
ACCOUNT SERVICES: Justine Ouellet, Alexanne Péloquin - Cossette
MEDIA DESIGN DIRECTOR: Maude Larue - Cossette Média
MEDIA: Béa Beaini - Cossette Média

PRODUCER: Mélissa Audette - Septième
LINGUISTICS: Marc Grandmont - Septième
POST-PRODUCTION: Colette Dumay, Daniel Cartier, Maxime Bluteau - Septième
ILLUSTRATION STUDIO: Folio illustrations agency
ILLUSTRATOR: Karolis Strautniekas

EXECUTIVE MANAGER: France-Isabelle Langlois - Amnistie internationale
Canada francophone
OPERATIONS DIRECTOR: Gabrielle Pauzé - Amnistie internationale
Canada francophone
INTERIM COMMUNICATIONS AND PUBLIC RELATIONS CONSULTANT:
Maude Choquette - Amnistie internationale Canada francophone