2024 Winner

Although 90% of Quebeckers say they are in favour of organ donation, only 40% give their official consent. In the past four years, two bills proposing a presumption of consent to organ donation have been tabled in the National Assembly, without being adopted. Meanwhile, 40 people on the transplant list die every year in Quebec.

For World Organ Donor Day, Transplant Québec launched “Don’t put organ donation on ice,” by LG2, creating a replica of the human heart in a block of ice and placing it in front of the Parliament Building. Later that day, a motion was adopted to put Bill 194 on the agenda to simplify the process of organ donation in Quebec.

Credits

[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Transplant Québec
PUBLIC RELATIONS AGENCY: TACT

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc Du Sault, Josh Stein
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: Marilou Aubin
CREATIVE DIRECTION: Alexandre Jourdain
COPYWRITING: Arnaud Bourassa Francoeur
ART DIRECTION: Bastien Collard
ACCOUNT SERVICES: Ingrid Proulx, Carl Milette, Véronique Desroches
PROJECT MANAGEMENT, PRODUCTION: Julie Martin,
Mélissa Brisson, Geneviève Demers
LAYOUT ARTIST: Julie Hotte

[Individual Credits - Special Effects - Freelancers]
SPECIAL EFFECTS: Rémy Couture, Nicolas Godon

[Individual Credits - Client - TRANSPLANT QUÉBEC]
EXECUTIVE DIRECTOR: Martine Bouchard
COMMUNICATIONS AND HUMAN CAPITAL, DIRECTOR: Annie-Carole Martel
MARKETING AND COMMUNICATIONS ADVISOR: Catherine Lachance
PUBLIC RELATIONS AND COMMUNICATIONS ADVISOR: Sandy Bastien

[Individual Credits - Public Relations Agency- TACT]
SENIOR DIRECTOR: Élodie Grange
CONSULTANT: Félix Masson