2024 Winner

“The Inflation Cookbook” is an innovative grocery shopping tool designed to combat food inflation in Canada, addressing the challenges faced by millions of food-insecure Canadians. A collaboration between SkipTheDishes and Dentsu Creative, it utilized an algorithm that continuously monitored price changes of over 400 ingredients across major online supermarket websites in real time. Users could personalize the tool based on their location, family size and budget to receive a weekly report filled with items that have experienced price drops, along with a list of items that have seen price increases.

The service also included SkipExpressLane, a grocery delivery platform that ensures the best deals are delivered within 25 minutes. Partnering with renowned chefs and nutritionists, “The Inflation Cookbook” turned these recommended items into healthy AI-generated recipes, ensuring that smart shopping doesn’t compromise nutrition.

Credits

CLIENT
VP, Communications: Melanie Fatouros Richardson
Senior Communications Manager: Kristen McGuey
AGENCY
Global Chief Creative Officer, dentsu: Fred Levron
Chief Executive Officer, Canada: Stephen Kiely
Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Managing Director: Dimitra Georgakis
VP, Strategy: Kevin McHugh
ECD: Ryan Paterson, Maxime Saute
ACD: Nathan Styles, Megan Kras
Copywriter: Ryan Paterson, Megan Kras
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Global Executive Creative Producer: John Bleeden
SVP Studio & Operations: Kristie Filipp
Producers: Jordan Kentris, Kateryna Hrycak, Josh Malone
PM: Sarah Ng, Stephanie Chu
Head of Technology: Walter Flaat, Michael Balders
UX/UI Leads: Kateryna Hrycak, Joe Brown
UX Designer: Susan Luc
Proofreaders: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean
SVP, Communications - Kate Dobrucki
Post Production Supervisor - Nathan Dharamshi
DWS BRAZIL
Operations Director: Thiago Winkler
Project Director: Aline Bof
Project Manager: Andreia Mello
Interactive Architect: Victoria Aiello
Associate Creative Director: Alisson Laschuk
UI Designer: Bruna Cardoso Slaviero
Mobile Developer: Mariana Andrade
Front End Developer: Victoria Duarte
Sr Front End Developer: Michael Aliendro
Sr Back End Developerl: Juares Sipert
Lead Front End Developer: Daiane Oliveira
Lead Back End Developer: Felipe Sacramento
Product Owner: Isabella Bof
Product Manager: Ketlin Marques
Tester (QA): Rodrigo Lehnen

PUBLIC RELATIONS
Pomp & Circumstance PR, Cheyenne Freitas, Amanda Alvaro, Lindsay Mattick, Erika Ceddia, Derek Bathurst, Aleah Balas, Allie Martin, Alexandra Wassell,
EGS: Effie Giannou, Jennifer Akhen, Maria-Gabriela Garcia-Rousiou