2024 Winner
GoldCopywriting
Canadian Centre for
Child Protection
"The Horse"
No Fixed Address
Child Protection
"The Horse"
No Fixed Address
The Canadian Centre for Child Protection and No Fixed Address worked to draw attention to the increasing threat that child predators pose with “The Horse.” Recognizing that 71% of children have phones by age 12, the campaign aimed to highlight the device’s role in facilitating predator access. The PSA depicts a slow, unsettling journey through a family home at night, narrated
with the story of the Trojan Horse.
By juxtaposing the mythic tale with a familiar setting, the campaign emphasizes the insidious nature of the problem, and urges collective action from families and society at large. The tension builds as viewers can feel a threat approaching, only for the danger to finally manifest with a buzzing phone on a child’s nightstand. Through this powerful narrative and imagery, the PSA strikes a remarkable and memorable tone, highlighting the urgency when it comes to protecting children in the digital age.
with the story of the Trojan Horse.
By juxtaposing the mythic tale with a familiar setting, the campaign emphasizes the insidious nature of the problem, and urges collective action from families and society at large. The tension builds as viewers can feel a threat approaching, only for the danger to finally manifest with a buzzing phone on a child’s nightstand. Through this powerful narrative and imagery, the PSA strikes a remarkable and memorable tone, highlighting the urgency when it comes to protecting children in the digital age.
Credits
CreditsAgency: No Fixed Address Inc.
Chief Creative Officers: Alexis Bronstorph, Kelsey Horne
Sr. Copywriter: Allegra Wiesenfeld
Sr. Art Director: Reid Plaxton
Account Director: Abby Tile
Strategist, Cass Cervi
EVP, Head of Strategy, NFA CA, Zach Klein
Co-Founder and CEO, Dave Lafond
VP Broadcast Production: Cherie O’Connor
Agency Producer: Spencer J. Houghton
Production Services Provider: Animals TV
Director: Meredith Hama-Brown
Director of Photography: Norm Li
Production Designer: Zosia Mackenzie
Executive Producers: Chris Hutsul, Miriana DiQuinzio
Head of Production - Liam Benstead
Sr. Producer: Gillian Marr
Offline Editorial: Saints Editorial
Editor: Ross Birchall
Assistant Editor: Phoebe Lorimer
Executive Producer: Tory Osler
Transfer/Online House: Darling VFX
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
Online Artist: Alyssa Schmidt
Executive Producer: Morgan Campbell
Producer: Will Culverwell
Audio: Berkeley Inc.
EP: Tyna Maerzke
Creative Director: Jared Kuemper
Song: Chukhung by Biosphere