2024 Winner

The real estate industry faces scepticism and blame for rising housing costs in Canada, which has led to a decreased demand for agents, especially among first-time buyers. NFA’s “Larger Than Life” campaign for the Canadian Real Estate Association (CREA) tackled negative stereotypes by depicting the story of a giant
family searching for a home.

The VFX employed a forced perspective technique, combining live actors with scaled sets and cardboard stand-ins, to create the illusion of giants in a real-world setting. The campaign’s success was unprecedented for CREA. By addressing industry stereotypes through a captivating narrative and visual techniques, “Larger Than Life” helped boost trust in realtors by 25%, increased likelihood to recommend by 21%, and improved intent to use agents by 2%. Notably, 92% of viewers liked the film,
indicating strong positive reception.

Credits

Client Company: The Canadian Real Estate Association

Agency: No Fixed Address Inc.
CCO, Alexis Bronstorph
CCO, Kelsey Horne
Head of Strategy, Zach Klein
EVP, General Manager, Josie Daga
EVP, General Manager, Chris Perron
VP, Production and Content, Cherie O’Connor
Strategist, Renaud Gingras Debien
Executive Creative Director, Stuart Macmillan
Creative Director, Art, Jean-Philippe Dugal
Associate Creative Director, Ryan Kukec
Associate Creative Director, Design, Meric Karabulut
Group Account Director, Vanessa Cote
Account Supervisor, Nikki Suedi

Media Agency: No Fixed Address Inc.
Media Investments and Platform Operations Director, Dan Yhip
Media Planning Director, Kayla Landen
Director of Digital Media, Kate Dorofeeva
Media Planning Supervisor, Sindi Stathi
Media Buyer and Planner, Ksenia Kussner
Associate Director, Broadcast, Samantha Questel
Media Coordinator, Niousha Javidneshan
Digital Supervisor, Darya Yatskova

Production Company: Revolver
Executive Producer, Luc Frappier
Executive Producer, Richard Cureton
Producer, Peter Oad
Director, Pep Bosch
Director of Photography, Manel Ruiz

Production Company: Gatehouse Commercials
Executive Producer, Beverley Wynne
Line Producer, Dagny Warmerdam
Production Manager, Megan Baker
Production Co-ordinator, Sophie Foulkes
1st AD, Carey Lagoe
Production Designer, Naobie Noisette
Wardrobe Stylist, Gabrielle De Gersigny

VFX & Online: THE VANITY
VFX Lead, Sean Cochrane
VFX Artist, Adam Silcox-Vanwyk
CG Artist, Josh Clifton
Colourist, Andrew Exworth
Colour Assistant, Jordan Benegbi
Producer, Stephanie Pennington

Audio and Original Composition: BERKELEY
Audio: Berkeley Inc.
CD, Jared Kuemper
EP, Tyna Maerzke

Editorial: NIMIOPERE
Executive Producer, Julie Axell
Executive Producer, Paula Hicks
Editor, Graham Chisholm
Assistant Editor, Griffin Stobbs