2024 Winner
SilverPoint-Of-Purchase
Kids Help Phone
"Caring Gift Cards"
McCann
"Caring Gift Cards"
McCann
When the holiday season begins, the default present is often a generic gift card deemed impersonal yet convenient. To add meaning to these exchanges, Kids Help Phone’s “Caring Gift Cards,” by McCann, were used to support young people in need.
The cards, which featured phrases such as “A judgement-free chat” and “Acceptance” were priced at zero dollars to highlight Kids Help Phone’s free virtual mental health support. The cards also featured QR codes that linked to resources and aimed to raise awareness and ensure youth always have a safe space to “feel out loud.” Nearly 1,500 cards were distributed initially, with plans to reach more young people
throughout the year.
The cards, which featured phrases such as “A judgement-free chat” and “Acceptance” were priced at zero dollars to highlight Kids Help Phone’s free virtual mental health support. The cards also featured QR codes that linked to resources and aimed to raise awareness and ensure youth always have a safe space to “feel out loud.” Nearly 1,500 cards were distributed initially, with plans to reach more young people
throughout the year.
Credits
McCann Canada:Fernando Salvador, Creative Director, Art Director
Athina Afton Lalljee, Creative Director, Copywriter
Mitch Houlahan, Designer
AJ Jones, Chief Strategy Officer
Josh Hansen, VP Strategy
Alexandra Montgomery, Senior Strategist
Ryan Timms, President
Emily MacLaurin-King, VP Group Account Director
Stef Fabich, SVP Director of Production
Illustrator:
Adam ‘The Ill-ustrator’ Bosely, Graphic Designer
Craft Canada:
Tiffany Punnet, Senior Project Manager
Becca Belgrave, Integrated Producer
Antonino Camillo, Production Designer
Leen Tangney, Content Producer
Nigil Vazquez, Motion Graphics Editor
Luis Santos, Senior Integrated Producer
Audio Production:
Grayson Music