2024 Winner

MeritExperiential/Special Events/Stunts

MeritIntegrated Campaign

Kraft Heinz
"Heinz LVII Meanz 57"
Rethink

Credits

Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Zachary Bautista
Associate Creative Director : Geoff Baillie, Karine Doucet
Writer : Geoff Baillie, Phil Coulter, Charles Côté
Art Director : Zachary Bautista, Stefan D'Aversa
Strategist: Julian Morgan, Emma Bayfield
Producers: Nadya MacNeil, Kate Spencer
Post Supervisors: Megan O’Connor, Shannon Ing
Digital Producer: Kate Spencer
Print Producer: Kate Spencer
Studio: Brad Kumar, Justin Chan, Kostas Loukopoulos
Group Business Lead: Adam Ball
Group Account Director: Jamie Sutherland
Account Director: David Greisman, Catherine Blouin-Mainville
Account Supervisor: Jamie Flatow
Account Manager: Rachel Cloth
Director / Photographer: Tessa Greenberg
Cinematographer: Chloe Smolkin
Production Companies.: R+D Productions / MT Vernon Entertainment
EP/Line Producer: Steph Walker-Wells / Ken Franchi
Editor: Nick Greaves, R+D Post
Online / VFX / Motion Graphics: Ignacio Florez
PR: Zeno Group

Client:
Head of Brand Comms North America: Nina Patel
Director, Brand Comms: Megan Lang
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero