2024 Winner

The National Association of Colleges and Employers (NACE) created the “Unpaid is Unfair” campaign, by Zulu Alpha Kilo, to highlight the plight of a person who takes on the role of the unpaid intern. In six videos, an intern goes through a day in her life, trying to pay for coffee or groceries using items such as her employer-issued bus pass or thank you card from her workplace – with no success. The campaign included a series of posters, in the format of receipts with cheeky jabs at employers, and a contest featuring swag that was mentioned in the videos and which the winner could convert into money.

Credits

Agency: Zulu Alpha Kilo
CCO/Creative Director: Zak Mroueh
COO: Tim Gordon
CMO: Christine McNab
Creative Director: Vic Bath, Dan Cummings
Design Director: Dejan Djuric
ACD: Andrea Por
Art Directors: Erin Rodness, Brook Charlinski, Joel Gerrity,
Julia Kluga, Samantha Beauchamp
Writers: Laura Biggar, Joel Gerrity, Brook Charlinski, Kiana Robson,
Nuala Murray, Jamie Galloway
Executive Strategy Director: Sean Bell
Account Team: Robin Scott, Corina Wilkes, Christina Hill, Abigail Joy
Client: National Association of Colleges and Employers (NACE)
Clients: Shawn VanDerziel, Joshua Kahn, Mimi Collins
Communications Director: Kelly Flynn
Production house: Zulubot
Director: Zak Mroueh
Producer: Colleen Allen, Lena Hamady
Assistant Producer: Amy Groll
Executive Producer: Adam Palmer
Director of Photography: Adam Griffiths
Second Camera: Kyle Chappell
Editor: Max Lawlor
Online: Felipe Chaparro
Colourist: Can Yuksel
Audio Engineer: Noah Mroueh
Studio Director: James Graham
Producer: Tim Lynch
Studio Artist: Mila Lukezich
Casting: Mann Casting
Actor: Rachel Manson