2024 Winner

Antarctica was once considered resistant to climate change, but a recent study shows disturbing evidence of rapid growth in two native species of flowering plants. Environmental Leadership Canada (ELC), with Zulu Alpha Kilo, launched “The Planet’s Scariest Bouquet” ahead of COP28 – the annual UN climate change conference – to draw attention to the wide-reaching impact of the climate crisis.

The digital film features an unsettling arrangement of the now-thriving Antarctic flowers. The film explains that while flowers are generally given to a person to express love, convey sympathy or express gratitude, this bouquet represents inaction and only exists because of climate change. The film also urges viewers to send digital bouquets to government representatives and to access resources on a dedicated site. A physical replica of the bouquet was displayed at the climate conference to remind decision-makers of the urgent need for action.

Credits

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Zak Mroueh, Tim Gordon
ACD/Art Director: Ivan Mallqui, Michael Romaniuk
ACD/Writer: Marco Buchar, Greg Kieltyka
Account Team: Patti Ann Cochren
Planning Team: Heather Segal, Meredith Ferguson
Client: Environmental Leadership Canada
Client: Beata Rasitsan, Client: Beata Rasitsan, Skw'akw'as Sunshine Lillian
PR Team: Kelly Flynn, Katie Hull
Production House: Zulubot
DP: Can Yuksel
PA/Camera Assist: Noah Mroueh
Producer: Colleen Allen, Amy Groll
Post House: Zulubot
Editor: Erin Brazeau
Colour/ Online: Felipe Chaparro
Music & Sound: Agosto Music & Sound Craft
Music Director: Claudia Incio
Music Producer: Jose Campos
Sound Designer & Mix: Charly García