2024 Winner

Campbell’s took an oddball approach for its “Goldfish Flavour Blasted Snack Weird” campaign by Zulu Alpha Kilo. In one spot, a father holds his son as he would a vacuum cleaner (legs up, face down – a feat that’s not actually possible) while the son sucks crackers off the ground. In another spot, a man who drops a Goldfish he’s snacking on while playing a video game gets help from his mustache, which peels off his face, leaps down to the man’s lap to retrieve the cracker, then climbs back up to his shoulder to feed it to his owner.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Zak Mroueh
Creative Director: Susie Lee
Creative Director/Art Director: Jacob Gawrysiak
Creative Director/Writer: George Ault
Art Director: Lucyed Hernandez
Writer: Jarrett Moffatt
Account Team: Alyssa Guttman, Ariana Galante, Kara Oddi
Chief Strategy Officer: Heather Segal
Media Agency: Spark Foundry Worldwide
Media Team: Christina Falconer, Doyeon Kim, Varun Oza
Agency Producer: Teresa Bayley, Rebecca Adams
Client: Campbell Company of Canada
Clients: Mackenzie Davison, Paloma Bentes, Sarah Broomfield, Kyle Techner,
Susanne Hartkorn
Production House: Merchant
Director: Jason Jeffrey
Director of Photography: Kristofer Bonnell
Line Producer: Hayley Taylor
Post-Production + Audio: Zulubot
Producer: Adam Palmer, Ece Inan, Jenny Kim, Kelly Sun
Editor: Brian Noon, Felipe Chaparro
SFX Supervisor + Online Artist: Dan Margules
Colour Transfer: Alter Ego
Colourist: Wade Odlum
Illustration (Cracker Font): Pierre Bourjo