2024 Winner
BronzeArt Direction
Community Music Schools
of Toronto / Kingsway
Music Library
"Parkscapes vol.3"
LG2
of Toronto / Kingsway
Music Library
"Parkscapes vol.3"
LG2
For the Community Music Schools of Toronto and the Kingsway Music Library, LG2 was tasked with creating a new design system for “Parkscapes Vol. 3,” an album of music samples played by students. The albums are a critical fundraising tool that benefit youth who face financial barriers to music education.
The LG2 team developed a shape-based design system made up of visual samples that were inspired by musical instruments – the identity was created to be re-imagined, remixed and re-contextualized, just like the music on the albums themselves. Consider the curves of a violin, strings of a guitar, keys of a piano or a circle reminiscent of an LP. They were all combined to create a singular and impactful design that was launched on social and in posters, giving Parkscapes an identity as unique as its purpose, and helping the school continue to transform kid’s lives through music.
The LG2 team developed a shape-based design system made up of visual samples that were inspired by musical instruments – the identity was created to be re-imagined, remixed and re-contextualized, just like the music on the albums themselves. Consider the curves of a violin, strings of a guitar, keys of a piano or a circle reminiscent of an LP. They were all combined to create a singular and impactful design that was launched on social and in posters, giving Parkscapes an identity as unique as its purpose, and helping the school continue to transform kid’s lives through music.
Credits
Chief Creative Officer: Josh Stein, Marc Fortin, Luc Du SaultExecutive Creative Director: Ryan Crouchman
Creative Director: Rana Chatterjee, Jeff Cheung
Designer: Murilo Maciel
Illustrator: Murilo Maciel