2024 Winner

In response to declining engagement in charity campaigns, IGA and Sid Lee came up with an innovative way to raise public awareness and encourage support for child cancer centre Fondation Charles-Bruneau. They launched “(Re)search and Find,” a captivating search-and-find game playable on both mobile and desktop devices. The game features characters and worlds inspired by food, initially drawn by kids from the foundation. (They even made up all the sounds you hear in the game.)

The illustrations were then brought to digital by Audrey Malo, a Montreal-based artist renowned for her bright, vivid work, and published in a number of major media outlets. The game received significant media coverage, drawing over 20,650 players and raising $498,252 in 2023 alone – an 11% increase from the previous year. The multi-year campaign has cumulatively raised $1.6 million, funding vital
research for pediatric cancer.

Credits

Priscilla Marullo, Account Director, Sid Lee
David Lambert, Creative Director, Sid Lee
Gaëlle Paquet, Account Executive, Sid Lee
Francis Levesque, Art Director, Sid Lee
Quentin Fachon, Copywriter, Sid Lee
Catherine Savoie, Account Supervisor - Producer, Sid Lee
Joannie Tellier, Producer, Sid Lee
Nadia Gilles, Account Executive, Sid Lee
Krissi Campbell, Copywriter, Sid Lee
Amina Coric, QA Specialist Freelancer, Sid Lee
Jean-François Lavigne, Group Strategy Director, Sid Lee
Jonathan Pallett, Group Strategy Director, Sid Lee
Mathieu Ricard, Devops Specialist, Sid Lee
Nico Wlock, Senior Digital Strategist, Sid Lee
Pascal St-Laurence, Technical Director, Sid Lee
Ti-Leng Thang, Director, Digital Production, Sid Lee
Vincent Clément, Project Manager, Sid Lee
Yanick Bédard, Managing Director, Sid Lee Digital, Sid Lee
Sam Winsor, UX Designer, Sid Lee
Patrick Freedom Mayer, Lead Creative Developer, Sid Lee
Jonathan Gablin, SR. Creative Developer, Sid Lee
Jonathan Brule, Full-stack Developer, Sid Lee
Julien Poisson, Art Director, Sid Lee
Olivier Valiquette, Creative Director, Sid Lee
Paul Gaspari, Motion Designer, Sid Lee
David Leclerc, Motion Designer, Sid Lee
Alex Bernier, Executive Creative Director, Sid Lee
Patricio Bouey, Graphic Designer and Brand Keeper, Sid Lee
Andréanne Denis, Post-production Producer, Sid Lee
Camille Thibault-Giguère, Post-production Producer, Sid Lee
Tony Nedyj, Post-production Producer, Sid Lee
Noah Dauphinais, Motion Designer, Sid Lee
Mathieu McSween, Directeur Artistique / Motion Designer, Sid Lee
Eloi Arseneault, Editor, Sid Lee
Elena Demai, Assistant Editor, Sid Lee
Sonya Nadon, Assistant Editor, Sid Lee
Hugo Beaupré, Videographer, Sid Lee
Nicolas Naulevade, Sid Lee

Audrey Malo, Illustrator
Carl Pichette, Client
Caroline Duhamel, Client
Catherine St-Laurence, Client
Chloé Daigneault Paris, Client