2024 Winner

Stella Artois and Anomaly launched “Table Drop” as part of “The Life Artois” campaign, aiming to revive the tradition of communal dining in a world where many eat alone. The film depicts a falling table as it descends through an apartment building, emphasizing the joy of shared meals. While real actors sat at an actual table, the entire building was digitally constructed, layer by layer, to create a seamless visual experience.

The key to making it look convincing came down to the balance between what was captured in camera and what was computer generated. Every scene had to be divided into layers, breaking down and identifying each moving part, before blending all the elements to achieve a harmonious end product. Then, lighting effects and shadows had to be applied to each environment, foreground and background element, as well as debris to make it as realistic as possible. So cunningly accomplished, none of that editing magic is what viewers focus on, with Stella’s message of community
coming through loud and clear.

Credits

Agency: Anomaly Toronto
Partner/ECD: Dave Douglass
GCD: Neil Blewett
Head of Production: Marie-Pierre Toure
Producer: Meaghan Binstock
Production: Scouts Honour
Director: Mark Zibert
DP: Mark Zibert + Eric Kaskens
Editing House: Nimiopere Film Editorial
Editor: Graham Chisholm
Assistant Editor: Griffin Stobbs
Executive Producer: Julie Axell
Online: A52
Colour: Alter Ego