2024 Winner
GoldTelevision Single – Over 30 Seconds/Long-Form
Kruger Products
"Love Is Messy"
Broken Heart Love Affair
"Love Is Messy"
Broken Heart Love Affair
Kruger Products wanted to deepen the emotional connection with its paper product brands by expanding the “Unapologetically Human” masterbrand campaign. Recognizing the importance of brand love in the commoditized paper products category, the campaign from Broken Heart Love Affair delves into the messy, authentic moments of human life that resonate with consumers.
A two-minute online film, as well as 60- and 30-second TV spots, portray the full spectrum of love (from infatuation to reconciliation) between couples from various backgrounds and age groups. The spot shines a light on the everyday moments, the tears, the fears and the mess, all laddering up to a life well lived and loved.
A two-minute online film, as well as 60- and 30-second TV spots, portray the full spectrum of love (from infatuation to reconciliation) between couples from various backgrounds and age groups. The spot shines a light on the everyday moments, the tears, the fears and the mess, all laddering up to a life well lived and loved.
Credits
AGENCYAgency: Broken Heart Love Affair
Chief Creative Officers: Denise Rossetto, Todd Mackie, Carlos Moreno
Chief Strategy Officer: Jay Chaney
Chief Business Officer: Beverley Hammond
EVP, Managing Director: Tyler Robson
Art Director: Todd Mackie
Copywriter: Denise Rossetto
VP, Client Success: Amy Greenspoon, Joline Matika
Director, Client Success: Kayla Christenson, Maegan Thomas
SVP, Executive Producer: Erica Metcalfe
CLIENT
Client: Kruger Products
Chief Marketing Officer: Susan Irving
Vice President, Marketing: Stephen Blythe
Marketing Manager: Moitrali Ghosh
PRODUCTION
Production Company: Scouts Honour
Executive Producers: Simon Dragland, Rita Popielak
Director: Mark Zibert
Directors Of Photography: Mark Zibert, Eric Kaskens
Producers: Simon Dragland, Rita Popielak
Creative Research: Tricia Zaremba
Production Service Company: Moonlighting Films
Executive Producer: Shayne Brookstein
Line Producer: Suzanne Currie
Production Designer: Louise Knepscheld
Costume Designer: Catherine De Reuck
CASTING
Casting Company: Kamikaze Casting
Casting Director: Lee-Ann Hendrickse
EDITING
Editorial Company: Nimiopere
Executive Producer: Paula Hicks
Editor: Graham Chisholm
Assistant Editor: Griffin Stobbs
CG & VFX
CG & VFX Company: Tantrum Studio
VFX Artist: Dominik Bochenski
Executive Producer: Victoria Holt
COLOUR, VFX & FINISHING
Colour Company: Alter Ego
Colourist: Wade Odlum
Executive Producer: Hilda Pereira
AUDIO
Audio House: OSO Audio
Executive Producer: Hannah Graham
Mix & Sound Design: Daenen Bramberger
MUSIC LICENSING
Music Rights Clearance
Managing Director: Katie Seline