2024 Winner

Grayson Music Group, a full-service music house based in Toronto, recently expanded in the U.S., with offices/studios in New York City and Nashville. To visually and audibly narrate this growth, it used animated representations of unique recorded sounds from each city. Sound design teams from Toronto, New York and Nashville spent hours collecting and editing city-specific clips – like subway chimes in Toronto, vehicle clacks on the Brooklyn Bridge and sizzling Nashville Hot Chicken – to
create bespoke soundscapes.

Each city’s skyline waveform was created from hundreds of vertical bands, dynamically responding to the audio’s transients (musical hits) for synchronized visuals. The digital project, dubbed “Expansion,” created an engaging representation of Grayson Music’s growth and their commitment to music and sound design.

Credits

Music & Sound Company: Grayson Music
Chief Creative Officer: Tom Westin
Chief Executive Officer: Bridget Flynn
Composers: Andrew Austin, Davion Grayson, Igor Correia, Tom Westin, Tyson Kuteyi
Senior Producer: Sharon Yokoyama
Producer & Brand Communications: Clare McGonigle

Waveform Designer: Caio Oyafuso

Concept: Todd Mackie, Broken Heart Love Affair

Smile + Wave
Creative Director: Chris Van Dyke
Executive Producer: Shenny Jaffer
Animation Company: Think Tank Creative
Post Coordinator: Emma Todd