2024 Winner
BronzeOut-of-Home Campaign
The Royal Canadian Legion
"Advertising Blackout"
VML
"Advertising Blackout"
VML
Every year on Remembrance Day, The Royal Canadian Legion asks the public to take a moment of silence to honour soldiers who sacrificed their lives for our country. But with November 11th falling on a weekend in 2023, there was concern the day
would be forgotten.
To remind Canadians to observe a moment of silence, the “Advertising Blackout” campaign, by VML, darkened digital billboards, transit ads and screens in public spaces nationwide and displayed the message “Lest We Forget” beside the poppy symbol from 11:00 a.m. to 11:02 a.m. Major media partners also supported the initiative by donating advertising space.
would be forgotten.
To remind Canadians to observe a moment of silence, the “Advertising Blackout” campaign, by VML, darkened digital billboards, transit ads and screens in public spaces nationwide and displayed the message “Lest We Forget” beside the poppy symbol from 11:00 a.m. to 11:02 a.m. Major media partners also supported the initiative by donating advertising space.
Credits
Global Chief Creative Officers: Bas Korsten, Daniel BonnerNorth American Chief Creative Officer: Tom Murphy
Chief Creative Officer: Ari Elkouby
Chief Strategy Officer: Matt Ball
Planner: Rory Petty
Associate Creative Directors: Kyle Carpenter, Jose Rivas
Design Director: Mike Butler
Executive Integrated Producer: Jennifer Cotton
Producer: Kristen Neamtz
PR: Rebecca Sullivan, Emilie Sharp
Editor: School Editing
Music Company & City: Pirate Toronto
Composer: Vanya Drakul
EVP, Managing Director: Dave Collis
Account Director: Manasie Tiwarie
Media:
GroupM Canada: Kevin McDonald, Riina Clydesdale
Clients: Lia Taha Cheng, Dion Edmonds, Nujma Bond