2024 Winner

MeritIntegrated Campaign

MeritOnline

Melanin Gamers
"The Watch"
Leo Burnett

Credits

Agency: Leo Burnett Toronto
Client: Melanin Gamers

Creative Agency: Leo Burnett, Toronto
President: Ben Tarr
Co-Chief Creative Officers: Lisa Greenberg, Steve Persico
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
VP Development & Communications: Richard Newman
Creative Director: Kohl Forsberg
Senior Art Director: Tyler McKissick
Senior Copywriter: Coleman Mallery
VP, Group Creative Director, Design: Man Wai Wong
Designer: Eric Espinosa Iracheta
Designer: Tatjana Dudas
VP, Director of Creative Technology: Felix Wardene
VP, Post & Print Production: Gord Cathmoir
VP, Human Resources Director & Head of DE&I: Stephanie McRae
Producer/Account Director: Mike Spilchuk

Editing Company: Married to Giants
Editor: Ryan Hunt
Assistant Editor: Liam Crawford Assistant Editor: Oliver Whitfield-Smith
Junior Producer: Devin Fields

Audio: Vapor Music
Executive Producer: Erin Scott
Director: Brendan Quinn
Producer: Kasey Brown

Audio: Grayson Music Group
Executive Producer: Kelly McCluskey Director: Mark Domitric
Composer: Tyson Kuteyi
Senior Producer: Nicholas Shaw
Audio Engineer: Niki Thay

PR Company: Pomp & Circumstance Creative Director/Partner: Lindsay Mattick
VP of Accounts & Operations: Ania Gilbert Senior Account Specialist: Chenda Noun Communications Specialist: Kevin Behar Account Specialist: Alanna Fallis

Media Company: Starcom
Group Account Director: Jeff Fearnall

Media Company: Publicis Media
Digital Director: Jade Mattinson

Media Company: Apex Exchange
Account Manager: Dominique Shelepuk
Supervisor, Digital: Jennifer Lee
Manager, Digital: Maryori Lara Melle
Buyer, Digital: Kylie Thun
Programmatic Manager: Kenneth Fernandes