2023 Winner

For Booking.com’s “Somewhere, Anywhere,” Zulu Alpha Kilo went with a comedic musical treatment. It features actress and comedian Melissa McCarthy as she sings from her bed about needing a vacation, before she enters the world of vacation rentals she’s checking out on her phone. Glammed up and wearing elaborate vacation-wear, hats and wigs, she sings on the balcony of a beach house, by a hotel pool, in front of a cabin in the woods, in a luxurious hotel room, perched on the edge of a hot tub by a ski hill, from inside glamping tent, on a beach - among other locations. Each location showcases a kitschy or unique set design: the hotel room features bright yellow walls, a giant painting and a massage therapist dressed in different shades of pink; sun umbrellas by the poolside match the fuchsia colour of the surrounding flowers. Saturated in colours that pop, the film’s art direction screams fun,
good times and vacay fantasy.

Credits

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Tim Gordon
Executive Creative Director: Casey Rand
Creative Director/Art Director: Vic Bath
Creative Director/Copywriter: Dan Cummings
Creative Director/Art Director: Rachel Goss
Creative Director/Copywriter: Ross Wolinsky
Associate Creative Director/Copywriter: Marco Buchar, Greg Kieltyka
Associate Creative Director/Art Director: Michael Romaniuk, Ivan Mallqui
Account Team: Mike Sutton, Christine McNab, Meghan Mullen, Caroline Engram, Erika Dafoe, Wong
Strategy Director: Heather Segal, Cameron Fleming, Sean Bell, Shanaugh Farrelly
Client: Booking.com
Clients: Glenn Fogel, Arjan Dijk, Natalie Wills, Ben Harrell, Diana Agudelo Hernandez, Ali Ronca, Ian Kennelly, Andrew Slough, Cam Beaumord, Nick Thiel, Giuliana Latte, Wei Lun Wang, Ina Balabanska, Johannes “Yordi” Tromp, Leslie Cafferty, Angela Cavis, Laura Kaye, Eséte Workneh, Beniam Gebeyehu
Production Company: Arts And Sciences La
Managing Producer / Executive Producer: Marc Marrie
Managing Director / Executive Producer: Mal Ward
Head Of Production: Milena Milicevic
Director: Alex Prager
Dop: Matthew Libatique
1st Ad: Michael Salven
Production Designer: Florencia Martin
Producer: Terri Shafirov
Production Supervisor: Andrea Tello
Editorial: Arcade Editorial
Editor (Somewhere, Anywhere): Geoff Hounsell
Assistant Editor: Dean Miyahira, Mitch Mitchell
Executive Producer: Crissy DeSimone
Head of Production: Megan Dahlman
Senior Producer: Alexa Berman
Photographer: Jan Opdekamp
Assistant : Louis-Philippe Beauduin
Retoucher : Patrick Bras
Agent : Karen de Schepper
Sound Mix: Wave Studios
Partner/ECD/Sound Designer & Mixer: Aaron Reynolds
Sound Designer & Mixer: Isaac Matus
Executive Producer: Vicky Ferraro
Original Music: Barking Owl Sound
Composer: Drew Gasparini
Composer / Arranger: Jacob Plasse
Executive Producer: Ashley Benton
Creative Director: Kelly Bayett