2023 Winner

Over 50% of Canadian Nescafé consumers are diverse, many of whom have come from other parts of the world. It’s an iconic brand: every second, 5,500 cups of Nescafé are consumed around the world. In Canada, however, it’s considered just another instant coffee. In order to persuade new Canadians to love Nescafé as much as they do in the rest of the world, Courage created the film “How the World Says Coffee.” Directed by Omri Cohen, the film depicts coffee lovers around the world asking for Nescafé in various languages and in different settings: on the streets, on a farm, in homes, in street markets, on bicycles, at coffee shops, at restaurants, on boats - showcasing the rich cultural tapestry of Nescafé’s global consumer base and serving as a reminder to new Canadians to reconsider the brand. The brand saw a 5.4-point increase in its market share following the film’s launch.

Credits

COURAGE
Dhaval Bhatt: Founder, CCO
Joel Holtby: Founder, CCO
Hemal Dhanjee: ACD, Writer
Steve Ierullo: ACD, Art Director
Chris Booth: Writer
Matt Miller: Writer
Tommy Yong: Art Director
Niki Sahni: Partner, President
Julia Ovcjak: Account Coordinator
Tom Kenny: Partner, CSO
Clair Galea: Agency Producer

SPY FILMS
Omri Cohen: Director
Marcus Trulli: Executive Producer, LP
Adam Richards: Director of Photography
Chris Strauser: Asst. Camera
Mark Forlenza: Asst. Producer
Adrian Cheung: Asst. Producer

OUTSIDER EDITORIAL
Chris Murphy: Editor
Daniel Karan: Editing Asst.
Kristina Anzlinger: Executive Producer
Kayan Choi: Senior Producer

ALTER EGO INC.
Eric Whipp: Senior Colourist, Partner
Malini Khotsiphom: Colour Asst.
Sebastian Boros: VFX Artist
Nupur Desai: VFX Asst.
Hilda Pereira: Executive Producer
Mariya Guzova: Producer

VAPOR MUSIC
Ted Rosnick: Creative Director
Lindsey Bates: Executive Producer
Levi Considine: Sound Designer
Ethan Myers: Audio Engineer