2023 Winner

Since its launch in 2016, Coca-Cola Zero has become a fast-growing product in Coca-Cola’s portfolio. To encourage people to try the product, AKQA created the ‘’Take a Taste’’ campaign, a series of 15-second, 2D animated videos featuring a graphic universe. The videos featured ‘Takers,’ small taste bud characters who live in the fridge trying to steal the Coca-Cola Zero. The videos were produced and created with a minimalist three-colour palette, fast camera movements and smooth character animation. The campaign was rolled out globally and adapted for various countries.

Credits

Agency : AKQA
Creative direction, illustrations, animation & production : Gimmick Studio
Music & Sound Design : Combustion Studio
Client :Coca-Cola
Illustrations (characters) : Jack Teagle