2023 Winner

With the results of a commissioned survey showing that having a daughter would make a majority of men more concerned with the issues females face, White Ribbon, the world’s largest movement to end gender-based violence and promote healthier masculinity, created “I Knew All Along.” The film, by Bensimon Byrne, Narrative and OneMethod, opens with a dad holding his baby daughter, speaking lovingly to her in the voiceover about never having felt so much fear about her growing up. Various scenes focus on the daughter’s reactions as she is harassed at different stages of her life. The script and the camera angles are then flipped, and the audience sees that the younger version of the dad was the person committing the harassment each time. In the voiceover, the dad comes to this realization, that he “knew all along.”

Credits

Agency: Bensimon Byrne / Narrative / OneMethod

Chief Creative Officer: Joseph Bonnici
Creative Director: David Mueller
Creative Director: Debbie Chan (Narrative)
Associate Creative Director / Art Director: Ana Seguajauregui Sanchez
Art Director: Nina Hang
Writer: Megan Radisa
Writer: Sophia Wilby (OneMethod)
Agency Producer: Katie Link
Business Lead: Marli Bennett

Production House: Untitled Films
Executive Producer: Tom Evelyn
Director: Hubert Davis
Director of Photography: Kiel Milligan
Line Producer: Ian Fingland

Casting: Jigsaw

Post Production (Offline): Rooster Post
Producer: Sam MacLaren
Producer: Melissa Khan
Editor: Michelle Czuker

Post Production (Online): Fort York VFX
VFX Creative Director: Mike Bishop
Lead Flame Artist: James Marin
Flame Artist: Andrew Rolfe
Flame Assistant: Abraham Lim
VFX Producer: Valerie Moss

Transfer: Alter Ego
Colourist: Eric Whipp

Audio House: Berkeley Inc.
Audio Producer: Tyna Maerzke
Audio Director: Jared Kuemper
Audio Engineer: Jared Keumper