2023 Winner

To convey the danger of drinking while boating, the Lifesaving Society created “Battleship.” The ad, by LG2, features a single powerful image of a person floating beside an empty boat, save for a few empty cans, alongside a set of familiar words used in the classic naval combat game Battleship: Hit and sunk.

Credits

CREATIVE AGENCY: LG2
CLIENT: Lifesaving Society

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Marilou Aubin
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
CREATIVE DIRECTION: Frédéric Tremblay
COPYWRITING: Guillaume Bergeron
ART DIRECTION: Mario Pesant, Philippe Leduc
ACCOUNT SERVICES: Carl Milette, Maude Boulanger
PROJECT MANAGEMENT, PRODUCTION: Lydie Houle
GRAPHIC PRODUCTION: Julie Hotte

[Individual Credits - Client - Lifesaving Society]
Raynald Hawkins, Anne-Marie Francoeur, Cynthia Collerette